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Writer's pictureDipta Chowdhury

Instagram Highlights 101: How to Create, Organize, and Optimize Them

Instagram Highlights 101: How to Create, Organize, and Optimize Them

Ever wondered how some Instagram profiles look so polished with those cool circles right under their bio? Yep, we’re talking about Instagram Highlights. They’re like your personal gallery that stays visible even after your stories vanish. 😎


Whether you’re showcasing your best moments, promoting products, or sharing behind-the-scenes content, Highlights are the perfect way to keep your audience engaged. And with Alkai by your side, you’ll be curating stunning Highlights in no time.


Ready? Let’s break it down step by step!


What Are Instagram Highlights?


Instagram Highlights are a feature that allows you to display your favorite Instagram Stories at the top of your profile—right under your bio. Normally, Stories disappear after 24 hours, but Highlights keep them around for as long as you like.


It’s your chance to save key moments and give your followers a quick peek into what matters to you (or your brand). Think of them as personalized albums—one for every important part of your life or business. 📸


How to Create Instagram Highlights


instagram highlights

  1. Post Stories: Start by creating Stories you want to save.

  2. Head to Your Profile: Tap your profile picture in the bottom right corner of Instagram.

  3. Add to Highlights: Under your bio, you'll see the Highlights section. Tap the “+” and select Stories from your archive to include.

  4. Customize It: Give your Highlight a name and pick an eye-catching cover image.

  5. Done! Now, your selected Stories will be available on your profile for anyone to see.


How to Design Instagram Highlight Covers


Want to give your profile a cohesive, polished look? Here’s how to create eye-catching Highlight covers:


  1. Choose a Theme: Pick a color scheme or design style that matches your brand or personal aesthetic.

  2. Create Graphics: Use icons, text, or simple illustrations that represent the content of each Highlight.

  3. Add Branding Elements: Make sure to include your brand’s colors, fonts, and logos to keep your profile looking consistent.

  4. Cover Size: Make sure your covers are 1080x1920 pixels to fit Instagram’s circle format perfectly.

  5. Upload to Instagram: Edit your Highlight, tap “Edit Cover,” and upload your custom design.


Highlight covers add a professional touch to your profile and help guide visitors through your content easily.


Why Instagram Highlights Matter for Your Business



For businesses, Highlights offer a powerful way to extend the life of your Stories and make your content easily accessible.


Here’s why they’re such a valuable tool to growing your small business:


  1. Extended Reach: Keep important promotions, product showcases, or announcements live beyond the 24-hour Story limit.

  2. Organized Content: Sort your content into categories like products, services, or events to make it easy for followers to find what they’re looking for.

  3. Storytelling Power: Use Highlights to tell your brand’s story—curate content that showcases your values, mission, or behind-the-scenes moments.

  4. Promotion Hub: Use Highlights to promote events, launches, or seasonal deals, giving followers a go-to spot to find your offers.

  5. Engagement Boost: Highlights can house customer testimonials, FAQs, or User-Generated Content (UGC), helping you engage with followers and build trust.

  6. Drive Traffic: Add call-to-action buttons like “Shop Now” or “Learn More” in Stories, then save those to Highlights to keep driving conversions.


Supercharge Your Instagram Content with Alkai


Looking to take your Instagram game to the next level? Alkai has got you covered! With a range of content formats designed specifically for Instagram, Alkai helps you create professional, eye-catching visuals that resonate with your audience.



Here’s how Alkai can transform your Instagram content:


Vertical Video (9:16):


Best for: Instagram Stories, Reels

Why use it? Vertical videos are your go-to for grabbing attention. Whether you’re showcasing a new product, sharing behind-the-scenes moments, or creating event highlights, these videos are mobile-friendly and super engaging—perfect for capturing those quick, thumb-stopping moments on Stories and Reels. 🎥


Vertical Image (9:16):


Best for: Instagram Stories, Highlight Covers

Why use it? If you want to make a big visual impact, vertical images are the way to go. Full-screen images are perfect for promotions, special offers, or infographics, creating a bold statement in your Stories that your followers won’t miss.


With Alkai, you’ll have all the tools you need to create stunning Instagram content that’s tailored to your brand’s voice and style. Whether you’re focusing on Stories, Reels, or your feed, Alkai ensures your content shines on Instagram, helping you engage your audience and grow your presence. 🌟📱


Conclusion

Instagram Highlights offer a unique opportunity to enhance your profile by showcasing your top content and fostering audience engagement. By thoughtfully curating your Highlights and designing attractive covers, you can create an appealing experience that truly reflects your brand's identity.


Looking to enhance your Instagram presence? Let Alkai assist you in crafting stunning visuals and tailored content for your Highlights. Transform your Instagram strategy and make a lasting impression! Read our guide about how to get started with Alkai.



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