Have you ever wondered if it’s possible to rank on Google without ever having to write a single word? The answer is yes, and this article will tell you exactly how you can do that! We’ll also cover why social media content is better than ranking on Google, and an AI tool that can help you do just that.
Ranking on Google without content might sound impossible. How else is Google going to check your website for keywords and evaluate your overall topical authority? Believe it or not, there are a few ways you can boost your overall SEO without having to write content.
Looking for a better way to boost your visibility without ranking on Google? Try Alkai today and discover the wonders of social media content. Alkai is the world’s first AI social media assistant. It not only suggests post ideas for you, but it also automatically manages your social media marketing by creating a social media marketing plan, writing posts along with matching images, and even posting for you!
Try Alkai today and experience social media marketing at its finest!
How to Rank Without Content on Google
1. Enhancing user experience
User experience is very important in helping your website rank. Google measures user behavior, and that includes the amount of time a user spends on your website. Having messy navigation, unaligned elements, and buttons that don’t work will drive away users, which in turn drives away potential customers.
A good way to make sure your website has a good user experience is to use the website yourself, and ask these questions:
Is it easy to navigate through the website?
Are the colors pleasing to the eyes and good to look at?
Are all elements properly aligned? (Buttons, images, shapes, etc.)
Is the interface intuitive and easy to understand?
Do the buttons respond as they should?
These are only a few of the questions you can ask when testing out the user experience of your website. Keep in mind that your website should be simple to use, consistent, responsive, and easily accessible.
2. Fixing broken links
Broken links are links in your website that either lead to a dead end or don’t do anything at all. Broken links happen for several reasons, such as:
Misspelled URLs
Deleted pages
Links to files that have been removed (PDFs, YouTube videos, Tweets, etc.)
Broken plugins
Having broken links can negatively affect your SEO by increasing your bounce rate, which is the rate at which users leave your site after visiting just one page. A high bounce rate often means people spend less time on your website, causing you to lose a lot of organic traffic and potential revenue.
A good starting point to fix broken links is to find them. Dead Link Checker is a free tool that quickly scans your website and checks for any broken or dead links. Once finished, all you have to do is go to your website and fix any broken links by pointing them to live pages.
3. Local SEO via Google My Business
Local SEO is an SEO strategy that focuses on specific cities or localities. For instance, if you’re based coffee shop based in California, you could narrow your target audience to California and other surrounding areas. A good way to accelerate your local SEO is by having a Google My Business profile that is SEO-optimized. Having a well-optimized GMB profile can significantly help your website rank, even without content.
Here are some tips to help you optimize your GMB profile:
Create a GMB profile: The first step is creating a profile and filling out all the necessary details, such as business name, address, store hours, phone number, and many others. Make sure all details are accurate and up to date as this will be the first thing potential customers will see.
Use high-quality photos: People looking for a product or service often rely on what they see online, which are photos of a business. Be sure to use photos that are engaging and eye-catching.
Ask for reviews: The difference between a good business and a great business is the reviews that back it up. Always ask satisfied customers to leave a review as this will increase your credibility and reputation, helping you rank higher in local searches.
Optimizing for local SEO can give you a competitive edge, especially if your business relies on foot traffic or local customers.
4. Improving site speed
Site speed refers to the amount of time needed to load your website when a user accesses it. Similar to user experience, site speed is not a Google ranking factor. However, having a slow site speed can drive away users, causing you to lose out on potential traffic and revenue.
Compress images: Images play a huge role in attracting customers, especially when they’re visually appealing and eye-catching. Unfortunately, beautiful images are often large in size, which can slow down page speed and loading times.
A good way to prevent this from happening is to compress your images with online tools. Sacrificing a little image quality can go a long way, especially when it comes to improving the overall performance of your website.
Reduce plugins: Plugins can be very helpful in increasing your website’s overall functionality. More often than not, we can get carried away with adding as many plugins as possible. Unfortunately, having too many plugins requires your website to work harder and use more resources, which in turn compromises the speed of your website.
Be sure to check out your plugins and remove unnecessary ones. No matter what platform you’re on, removing them should be fairly simple and easy.
Minify code: Minifying code means compressing your website's back-end code by removing extra characters such as white spaces, comments, and semicolons, while also using shorter variable names and functions.
To make this happen, contact your site administrator to do this for you.
5. Internal linking
Internal linking is the process of interlinking your pages with one another. Cross-linking allows Google to thoroughly crawl your pages, further increasing your chances of getting ranked.
To make things even better, use contextual keywords when pointing to a different page instead of using general terms such as “Click here” or “Get started”. For instance, if you’re trying to link to your products page, use the keywords “All products” or “Catalog”.
Why Social Media Content Works Better for Small Businesses
Social media content works better for small businesses, simply because it allows you to focus on building your brand instead of competing against the whole world.
Ranking on Google requires a lot of technical knowledge on a wide array of topics, from coding to content marketing. Unfortunately, not all small business owners have the time and resources to familiarize themselves with everything there is to know.
To make matters worse, ranking on Google is a long-term game, which can do more harm than good for small businesses.
Social media marketing, on the other hand, not only helps you grow your brand faster, it also:
Gives you the ability to directly interact and engage with potential clients
Allows you to target your audience based on your goals and preferences
Provides faster results and immediate visibility to the right audience
Meet Alkai, your personal social media assistant powered by AI
Looking to get on the social media hype train, without the hassle of maintaining it? Alkai does all the heavy lifting for you, so you can focus on other parts of growing your business. Here’s what Alkai brings to the table:
Generates ideas for you without you having to repeatedly tell it what you need. You only have to enter your business profile/website once!
Creates eye-catching posts that are tailored to your brand.
Keeps you on track by building a schedule for you based on your business needs and goals.
Automatically posts on all your social media channels based on your posting schedule.
If you’re a small business owner looking to get started on social media marketing but don’t have the time, try Alkai today.
Conclusion
Ranking without creating new content is entirely possible with the right strategies. While content creation is an important part of SEO, it’s not the only factor. By adopting these practices, you can set your website up for long-term SEO success, even if you’re not continuously adding fresh content to the mix.
However, if you’re a small business owner looking to enhance your marketing efforts, social media marketing might be a better option for you and your business. Instead of casting your net too wide by ranking on Google and competing against thousands of websites, focus on growing and building your brand through social media marketing.
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