How Small Businesses Can Repurpose Instagram Reels into Pinterest Pins

Creating content from scratch takes time. Between scripting, recording, editing, and posting, a single Instagram Reel can take hours, especially for solopreneurs on their own. The good news? You don’t need to start from zero every time you post on a new platform.

If you're a small business owner already creating short-form videos, one of the easiest ways to get more out of your efforts is to repurpose Instagram Reels into Pinterest Pins. With support for videos, multi-slide layouts, and searchable text, Pinterest helps your content reach a longer-lasting, high-intent audience.

Pinterest has quietly evolved into a video-friendly discovery tool. With a few smart tweaks, your best Reels can become Pins that continue working for you long after they’re posted, extending your reach, increasing ROI, and getting more mileage from content you already made.

Even better, an AI social media assistant like Alkai can help you create Reels that are easy to repurpose from the start. Just download, reformat, and upload to Pinterest manually to get your content working overtime.

Here’s how to do it right.

Key Takeaways

• Pinterest supports vertical video Pins with music, text overlays, and topic tags, which is perfect for showcasing small business content.

  
  

• You can repurpose Instagram Reels into Pinterest Pins with just a few adjustments; no need to create new content from scratch.

  
  

• This strategy helps extend your content’s shelf life and reach a high-intent, evergreen audience actively searching on Pinterest.

  
  

• Alkai helps solopreneurs save time by generating Reels that are easy to repurpose and ready to share across platforms.

Pinterest Pins vs. Instagram Reels: What’s the Difference?

Pinterest’s updated Pin format now supports video, images, and multi-slide layouts, all within one flexible creation experience. While now housed under “Create Pin”, the format supports multi-page video content, overlays, and link options previously exclusive to Pinterest Pin.

Unlike older formats:

• You can create multi-page Pins (up to 20 slides, 60 seconds each)

• Pins remain permanent and discoverable, unlike time-limited Stories

• All Pins can now include clickable links, overlays, music, and stickers

Which makes them ideal for:

• Step-by-step tutorials

• Product demos or roundups

• Behind-the-scenes clips

• Quick tips or storytelling

If you're already producing Reels for Instagram, you’re halfway there. With minor edits and adjustments, you can turn those videos into Pins that continue appearing in search and driving traffic.

Pinterest Pins vs. Instagram Reels: What’s Best for Your Content Strategy?

Feature	Pinterest Multi‑Format Pins	Instagram Reels
Lifespan	Evergreen on profile and search	Peaks within 48 hours, then declines
Discoverability	Search-based (tags, keywords)	Algorithm-driven (feed and Explore)
Format	Multi-slide structure (up to 20 pages, 60s per slide)	Single video clip (up to 90s)
Linking	Supports outbound links	Links in captions or Stories (if eligible)
Best For	Tutorials, product stories, and evergreen content	Trends, entertainment, quick how-tos
Audio Use	No trending sounds; original audio only	Trending music and sounds help viewership
Calls to Action	Saves, profile taps, link clicks	Shares, likes, comments, follows

This comparison makes one thing clear: Instagram Reels are built for short-term reach, while Pinterest Pins are built to last.

Why Repurpose Instagram Reels for Pinterest?

Instagram Reels are great for quick reach, but their visibility fades fast. Most Reels peak within the first 48 hours as the algorithm shifts focus to newer content.

Pinterest works differently. It’s a search-first platform, not a social feed. Pins continue to surface in search results for weeks or even months, giving your content long-term value and visibility.

The best part? You don’t have to start from scratch.

By repurposing Instagram Reels into multi-format Pins, you can:

• Reach new, high-intent audiences already searching for ideas, products, and how-tos

• Extend your content’s shelf life far beyond what Instagram alone can offer

• Boost ROI on content you’ve already created

• Show up consistently across platforms without creating new videos from scratch

  
  

Already creating Reels? Turning them into Pinterest-ready videos is one of the fastest ways to work smarter.

💡 Want to go from views to sales? Here's how to sell products directly on social with commerce-ready content.

Why Pinterest Is a Hidden Gem for Small Business Owners

Pinterest recently retired Idea Pins as a standalone format. But the best features like multi-page video, text overlays, and search-friendly tags now live inside the standard Pin experience.

The best part? This update makes it even easier to create discoverable content that drives long-term traffic without extra effort.

For solopreneurs and small business owners, Pinterest is:

• A go-to platform for evergreen tutorials, how-tos, and educational content

• Home to high-intent audiences actively planning purchases or projects

• A consistent source of free organic traffic for product-based, lifestyle, wellness, food, and home brands

Real Examples:

• 🕯 A candle maker can turn a behind-the-scenes Reel into a multi-part video Pin: “How We Make Our Fall Scents”

  
  

• 💧 A skincare founder might repurpose a demo into a step-by-step: “3 Ways to Use Our Glow Serum”

  
  

•  📓 A coach could break down content tips into a “5 Quick Prompts” carousel-style video

  
  

•  🌿 A plant shop owner can reframe care tips into seasonal content: “How to Prep Your Plants for Fall”

If you’re already posting helpful or visually engaging content on Instagram, you’re closer than you think. Repurposing those Reels into Pinterest-native formats helps you reach new audiences who are already searching, saving, and planning.

How to Repurpose Instagram Reels into Pinterest Pins

Pinterest is quietly becoming one of the best places for small businesses to extend their content’s reach. Unlike fast-moving platforms like Instagram or TikTok, Pinterest content has a long shelf life,  making it a smart choice for solopreneurs who want their efforts to keep working over time.

If you’re already creating Reels, you don’t need to start from scratch. Here’s how to turn one great video into a Pinterest-ready one in just a few steps.

1. Choose the right Reel

Start with content that offers lasting value. Ideal picks include:

• Educational, inspirational, or how-to videos

• Reels with strong views, saves, or shares

• Evergreen topics that aren’t trend- or date-dependent

👉 Not sure which of your Reels to repurpose? See what’s trending with Instagram Reels in 2025.

2. Download your Reel

If your Reel was edited directly in Instagram, use a third-party tool to download it without the watermark.

If you created it using Alkai’s Reels Generator, just download it straight from your Media Library, no watermark, no extra steps.

3. Resize or reformat if needed

Pinterest Pins use the same 9:16 vertical format as Reels, but it’s still worth previewing your video to make sure key text and visuals show up well on mobile.

Make quick edits if needed: trim length, reposition text, or add intro/context slides.

4. Break it into multiple “pages”

Pinterest users prefer content they can swipe through one idea at a time. Pins perform better when split into 3–5 clear slides.

Example layout:

• Slide 1 – Hook

• Slide 2 – Step 1

• Slide 3 – Step 2

• Slide 4 – Bonus or Tip

• Slide 5 – CTA or Brand Info

5. Add Pinterest-friendly text overlays

Keep text short, readable, and keyword-rich. Pinterest is a search engine—titles should match what your audience might type in.

Try formats like:

• “How to Make Soy Candles at Home”

• “3 Ways to Use Our Glow Serum”

• “Fall Plant Care Tips You Need to Know”

Use large, legible fonts and center important text when possible.

6. Upload manually using Pinterest’s ‘Create Pin’ tool

While Alkai doesn’t auto-post to Pinterest yet, you can still upload manually once your video is ready.

Add a strong title, choose relevant tags, write a search-friendly description, and link to your website or profile.

👉 Searching for Reel ideas that convert? Check out our guide here on transforming customer questions into Reels.

Tips for Repurposing Reels as Pinterest Pins

To make sure your content performs well on Pinterest, keep these best practices in mind:

✅ Use vertical (9:16) videos that are clear, branded, and optimized for mobile viewing

✅ Add text overlays or captions to help viewers follow along without sound

✅ Focus on value. Pinterest users are looking for helpful, inspiring, or actionable ideas

🚫 Avoid audio-heavy content without subtitles or context

🚫 Skip time-sensitive trends or Instagram-specific references that don’t translate🚫 Don’t reuse Reels with platform-dependent features like stickers or IG-only jokes

Alkai helps create and organize your Reels, and repurposing them for Pinterest becomes even simpler, so your content can work harder without extra effort.

👉 Want to go further? Pinterest’s new Collage & Remix feature lets you rework existing visuals in creative ways, perfect for turning older Reels into fresh, interactive Pins.

Use Alkai to Turn Reels into Pinterest-Ready Videos

You don’t need to start with a camera roll full of content. Alkai’s Reels Generator can help you create high-performing, Pinterest-ready videos from scratch. Whether you’re turning a product tip into a short video or transforming a testimonial into a visual story, Alkai does the heavy lifting for you.

With Alkai, you can:

• Easily create scroll-stopping Reels and Pinterest-ready videos in just a few clicks

  
  

Use customizable templates, your Brand Kit, and built-in stock media to quickly generate polished short-form videos.

• Repurpose one idea across Instagram, Facebook, TikTok, and Pinterest

  
  

Alkai adapts your content for multiple platforms, making it easy to reuse what you’ve already created.

• Download watermark-free videos for manual upload to Pinterest

  
  

Export clean, ready-to-post videos that work beautifully as a Pinterest Pin.

• Generate captions and editable text overlays to support search-friendly content

While not Pinterest-specific, Alkai helps you add text and captions that make your videos more searchable and useful.

• Keep your branding consistent with logos, colors, and end cards

  
  

Alkai’s Brand Kit applies your visual identity across every piece of content.

• Store and reuse assets in your personal media library

  
  

Save time by organizing your past content, brand elements, and videos all in one place.

• Schedule posts for Instagram, Facebook, and TikTok

Plan ahead and stay consistent. (Pinterest upload is manual, but easily done.)

Instead of juggling multiple tools, Alkai gives solopreneurs one streamlined place to create, repurpose, and scale their content across platforms.

Want to turn one video idea into four posts, without filming again? Start your free trial with Alkai and see how the Reels Generator can power your Pinterest strategy, too.

Final Thoughts

Small business owners already wear too many hats, and creating content from scratch for every platform isn’t sustainable. Repurposing your Instagram Reels as Pinterest Pins is one of the easiest ways to extend your reach, increase your ROI, and stay visible across platforms, without starting from scratch. It’s not about doing more. It’s about working smarter with what you already have.

Pinterest Pins are especially powerful for small businesses focused on organic growth. With just a few quick edits, the content you’ve already created can keep working for you long after it’s posted.

And with an AI social media assistant like Alkai by your side, creating scroll-stopping Reels that work on every platform becomes second nature. You’ll spend less time editing and more time connecting with your audience in meaningful ways.

Start your free trial of Alkai to turn one video into four scroll-stopping Pins, no extra filming required.

FAQs

Can I use trending Instagram Reels on Pinterest?

It’s better to focus on evergreen content. Pinterest doesn’t support trending IG audio, and its users are more search-focused than trend-focused.

How long can a Pinterest Pin video be?

Each video within a Pin can be up to 60 seconds, and you can include multiple slides (up to 20 total).

What size should my video be for Pinterest?

Stick to vertical 9:16 (1080x1920 px). The same format as Instagram Reels.

Can I include clickable links in my Pins?

Yes, standard Pins now support outbound links, making it easier to drive traffic directly from your content.

How often should I post a Pinterest Pin?

Start with 1–2 per week. Consistency matters more than frequency.

Should I use captions on my Pinterest videos?

Yes. On-screen text and captions help communicate your message when sound is off.

How do I remove the Instagram watermark from my Reels?

Use tools like SnapTik, Repost, or CapCut to download the Reel without the watermark.

Can I use Alkai to post directly to Pinterest?

Alkai doesn’t post directly to Pinterest yet, but you can use the Reels Generator to create Pinterest-friendly content, then download and upload manually as a Pinterest Pin.

What types of content perform best on Pinterest?

Tutorials, how-tos, product roundups, seasonal ideas, and tips with strong visuals tend to perform well.

Can I reuse my Reel captions on Pinterest?

You can adapt your Reel captions, but Pinterest favors search-friendly titles over social-style captions full of emojis or hashtags. To get found on both platforms, optimizing for search matters.