In 2025, Instagram remains one of the most powerful platforms for small businesses, but it’s also one of the most misunderstood. Every few months, new algorithm “rules” seem to surface: post daily or you’ll disappear, only Reels matter, long captions kill engagement. For solopreneurs juggling it all, it’s hard to know what’s true anymore. The truth? Instagram’s algorithm has evolved beyond rigid formulas. Today, it prioritizes connection, focusing on how your audience interac