
Content marketing is a marketing strategy that uses content to promote and advertise a product or service. This includes posts, blogs, videos, and more. But is simply putting out content regularly enough to boost your marketing efforts?
In this article, we’ll discuss the 3 E’s of content marketing that you should follow, and how you can use these principles to boost your social media marketing efforts.
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The 3 E’s of Content Marketing
1. Educate

The first E of content marketing stands for Educate. In today’s day and age, people use the internet to learn, solve problems, and make decisions. With that being said, having content that educates is a surefire way to provide value and establish topical authority in your respective industry.
Think of it this way: Having content that educates not only makes you an authority in your respective field, it also builds trust and confidence, making you a reliable, go-to resource. Over time, this inevitably leads to potential clients and revenue.
Examples of educational content include guides, tutorials, blogs that answer questions, and many others. For instance, if you’re a local gym looking to gain traction online, you can put out blogs that talk about “The Benefits of Working Out” or “How to Lose Weight in 30 Days”.
How can I integrate education content into social media?
When it comes to social media content marketing, bite-sized educational posts are the way to go. Examples of this include reels, carousels, and short-form posts. For example, a fitness coach could list down the Top 10 Best Exercises on Instagram using a carousel, or a reel showing how to properly execute squats or deadlifts. At the end of the day, people use social media to relax and ease their minds, not bore themselves to death with 2000-word blogs.
2. Entertain

In a world full of informational posts and educational content, a good way to stand out is by coming up with content that Entertains, which is the second E of content marketing.
More often than not, people tend to gravitate towards content that is enjoyable, relatable, and amusing. Users are more likely to share and interact with posts that they find entertaining, which in turn boosts your reach and visibility. Humans are wired to amuse and entertain themselves, so what better way to tap into their human need for entertainment than to entertain them with your content?
Some examples of entertaining content include memes, funny videos, personal stories, and many others.
How can I use the power of entertainment on my social media page?
Social media thrives on entertaining content. Platforms like TikTok, Instagram Reels, and Facebook Stories are perfect for creative and dynamic posts. For instance, a fashion brand could post a “day-in-the-life” video with the model showcasing their latest collection, or a tech company could publish a meme on the latest trends and technologies and why theirs is the best.
3. Engage

The third E of content marketing is Engage. A huge part of running a successful marketing campaign is building connections and fostering relationships with your target audience. The best way to attract customers and retain them is to keep them engaged. When people feel valued and taken care of, they’re more likely to become repeat customers.
Not only does this maintain a steady stream of clients, but it also increases the chances of being referred and advocated by your existing customers.
Some best practices to maintain engagement include:
User-Generated Content (UGC): Encouraging your audience to share their experiences with your brand.
Comments and Replies: Responding thoughtfully to comments and messages.
Community Building: Hosting live Q&A sessions, creating Facebook groups, or starting conversations around trending topics.
How do I practice engaging content marketing on social media?
The biggest difference between social media marketing and marketing on Google is that social media allows you to directly engage and interact with customers and clients. Aside from replying to comments and messages, Use tools like polls, Q&A stickers, or live streams to spark discussions.
For example, a travel agency might host a live session on Instagram to answer audience questions about planning trips, or a food brand might encourage followers to share their favorite recipes using a branded hashtag.
Content Marketing and Social Media Marketing: A Deeper Dive
Now that we’ve covered the 3 E’s and how they work well with social media, let’s take a deeper dive and talk more about other practices and methods to bring out the best in both.
Amplifying Reach with Social Media
Social media is the megaphone for your content. Use platforms to share blog posts, videos, or infographics that align with the 3 E’s. Tailor each piece to the platform’s unique audience and format. For instance, a LinkedIn post might focus on in-depth industry insights, while a TikTok video might highlight entertaining behind-the-scenes moments.
Creating a Feedback Loop
Social media allows for real-time feedback. Pay attention to what your audience engages with most, and use those insights to refine your content strategy. Did a humorous Instagram post get more shares than usual? Consider incorporating more humor into your blog or email content.
Building a Consistent Brand Voice
Your content marketing and social media efforts should work in harmony to establish a consistent brand voice. Whether you’re posting an educational article or a funny tweet, your tone and messaging should reflect your brand’s personality and values.
Leveraging Analytics
Both content marketing and social media offer powerful analytics tools. Use these insights to measure the success of your campaigns and identify opportunities for improvement. Metrics like engagement rates, click-through rates, and time spent on page can reveal what resonates most with your
audience.
Alkai: Bridging the Gap Between Content Marketing and Social Media Marketing

Finding the right content that resonates with your social media followers might be easier said than done, not to mention the amount of time and effort needed to plan, schedule, and post. But what if there was an AI tool that could do all of that for you, every day and automatically?
Meet Alkai, your personal social media assistant, powered by AI. Alkai does social media marketing for you automatically, so you can focus on growing and running your business. Here’s what Alkai can do for you:
Generates ideas for you based on your business goals and needs.
Creates eye-catching posts that are tailored to your brand.
Keeps you on track by building a posting schedule for you.
Automatically posts on all your social media channels based on your posting schedule.
If you’re a small business owner looking to get started on social media marketing but don’t have the time and energy to do so, try Alkai today and experience the wonders of social media marketing.
Conclusion
The 3 E’s—Educate, Entertain, and Engage—are the cornerstones of successful content marketing. When applied thoughtfully, they help you create content that adds value, captures attention, and builds lasting relationships. Social media acts as a bridge, amplifying the impact of your content and fostering deeper connections with your audience.
By aligning your content marketing strategy with the principles of the 3 E’s and leveraging the unique strengths of social media, you can create a powerful marketing ecosystem that drives results. So, whether you’re crafting a blog post, shooting a video, or planning your next social campaign, keep the 3 E’s at the forefront of your strategy—and watch your brand thrive.
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